"How can I present my business to potential customers in a way that helps them not only be aware that we exist, but also to want to partner with us?" This is the question every business owner has asked. There are several key answers to this question, and in this blog we will give you one of the most important.
Branding is one of the most important aspects of your business. It is good to have top quality products and services; employees who are kind and do a great job; fast and organized delivery; creative logo and a great idea how to improve the world through what you offer, etc. But all of these, as well as many other good aspects of the business, are worth almost nothing if potential customers are not aware of them.
One of the best ways for them to become aware of these essential aspects of your business is through video marketing, because video helps you to present your brand in a creative way, because video not only tells, but also shows your story.
WHAT IS A BRAND?
There are many definitions of what a brand is, but almost all the definitions given by experts have one thing in common, and that is that they define a brand as a set of features by which customers can recognise a business and distinguish it from other businesses.
The brand is the identity of your business, which among other things consists of:
the quality of your products
the kind attitude of your employees
your business logo
the slogan of your business
the story of your business
the purpose of your business
the way your business contributes to a better quality of life for your customers, etc
But it is not enough just to have a good brand. Others should to be aware of that brand. Customers want to know who they are buying from and why they should choose you over your competitors. That is why you need to have a certain communication and point of contact with the clients that will help them not only on the informative, but also on an emotional level to understand the benefit of buying with you. Brand awareness refers not only to the fact that others know that a particular brand exists, but also to their thoughts and feelings related to that brand.
HOW CAN I PRESENT MY BRAND IN AN EFFECTIVE WAY?
Internet users are most interested in consuming videos, so it is good to use that reality to present your brand to potential customers in the way they would most like to know about it. You can look at video marketing as a kind of shop window, a way for potential customers to see who you are, what you do, and what you can offer them.
The purpose of video marketing is not to build your brand, but to present what you have already built as a brand (identity), i.e. the video helps others to see who you are, to hear your story, to learn more about your products and services.
And most importantly, video helps internet users find out how what you offer will improve their lives (if your brand comes down to who you are and what you do, without telling customers what they get , you missed the target).
Research has consistently come to the same conclusion, and that is that no other medium helps your audience (read: potential customers) identify and connect with your business as the video does.
Unlike text, images and print materials, video not only tells but also shows your story. And if the video is creative and of good quality, those who will watch it will not only like it, but also share it with their friends on social networks. And all this leads to increased awareness of your brand among a wider audience.
VIDEO MARKETING AND SALES
The goal of increased brand awareness is not just for others to know that the brand exists and is good, but to buy from the business that built that brand. The goal of the brand is not only popularity, but sales.
Therefore, when we think about a particular business and the brand that is associated with that business, we need to think in terms of increased sales that occur as a result of the brand that is presented. And that's the purpose of video marketing: not only to increase awareness of your brand, but to increase sales.
Of course, this does not mean that as soon as you make a quality and creative video, the sales of your products and services will increase overnight. But practice shows that quality and creative videos significantly contribute to that goal and therefore it is worth investing in video.
FOR THE END
If you have a business that offers quality products and services that will significantly improve the lives of potential customers, and it does not have video - it is time to take a step in that direction. Remember: the more people know about your brand, the better their chances of working with you, and the best way to find out more about you is through video marketing.
So do not wait! Dare to take a step towards video marketing and help your (potential) clients get to know you better, and find out the benefits of working with your business.
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